OUR PRODUCTION PROCESS
LEARN ABOUT OUR PROCESS
A COMPREHENSIVE VIDEO PRODUCTION AND PHOTOGRAPHIC PROCESS TO INCREASE ENGAGEMENT, DEVELOP TRUST, AND DELIVER VALUE TO EVERY CLIENT
A solid strategy is the foundation for any successful video and an integral part of your business.
Bring your visions to life with results-driven video production that will set you apart from the competition.
Refine your messaging and create high quality deliverables with our post-production process.
Generate the results you need with proven creative strategies to help optimize your video assets.
A wide range of professional photography services using the industry’s sharpest optical tools.
Guided consultations for your project or personal learning goals to help you plan and produce content.
MARKETING STRATEGY
Our marketing process is all about reverse engineering the messaging behind your business. This is why our first step involves a clear and concise roadmap of who is going to watch this video and when. We take you through a process we’ve developed for outlining your ideal customer profile and translate that into our story-based production process.
Our proprietary framework for video marketing “The Pinnacle Framework”, breaks down the science behind engaging video content for businesses. This is the “secret sauce” to results-driven video that achieves your desired objectives, every time. So what are the three components that make up the “The Pinnacle Framework”?
VIDEO
Video is one of the most versatile methods of communication in today’s market and into the foreseeable future. The stats prove it!
EDUCATION
The content within your video messaging is what will drive results. It should be actively educating those watching it and moving them to take action.
STORYTELLING
The presentation of your materials will determine how well it is received. Relationship building and memory recall are better for story-driven content.
All of these components must work cohesively in order to create results-driven content. If any one piece is missing the effectiveness will diminish and the content will lack a strong viewer relationship, leaving you with unsustainable delivery pathways for content that won’t truly drive viewers to take action in the ways that you’d like.
By using our paid strategy consultations, we will be able to more clearly outline your current business structure and develop the strategy behind your marketing framework by looking carefully at the essential video and photo materials in your sales process that can foster stronger engagements or retention.
The “Pinnacle Framework” aims to better identify specific demographics that may not have been previously accessible, whether they were simply uninterested in your products/services or they didn’t know you existed at all. By using education-based marketing methods we can begin to uncover these qualified leads.
VIDEO PRODUCTION
The video production process consists of four primary stages
Strategy
Pre-production
Production
Post-production.
In our strategy consultations, we will sit down with you in order to better understand your needs and develop an actionable plan for your needs using video production and imagery creation framework.
PRE-PRODUCTION
YOUR PROJECT’S ROADMAP TO SUCCESS
SHOTLIST
A detailed list of necessary project elements to ensure that all requirements are met.
STORYBOARD
Your project’s blueprint and technical guide to achieving your desired results.
LOGISTICS
Location scouting, talent acquisition, rentals, or any other necessary requirements.
The pre-production phase is simply the next step that allows for all of the information collected in the strategy phase to translate seamlessly into a clear plan of action. The storyboard, shotlist, and logistics map allow for a smooth transition into the production phase and ensures a greater level of satisfaction with the delivery of the final product.
1. E.T.I. (EMOTION THROUGH IMAGERY)
E.T.I. (Emotion Through Imagery) is Pinnacle’s stable. Emotion through imagery is the guiding force that allows us to develop high-quality content time and time again. It is the backbone of how we approach the video production process to help deliver consistent, high-quality products.
2. SCRIPT
A script is the blueprint for your video. It’s the foundation on which everything else rests. Scripts are often the exact words being read as well as directions about their tonality and emotion. The script is vital to helping us tell an engaging story and gives us an accurate video length to meet your deliverables needs.
3. STORYBOARD
The storyboard is the creative document that helps marry the script with its visual execution. This will outline the visual components of what is shown during each portion of the script and how much time we have during these sections to produce the correct messaging.
4. SHOTLIST
A shotlist transforms the storyboard from a creative document into a more technical document and provides an itemized list of shots that need to be captured during the production phase. It provides the crew with the necessary details they will need to plan in advance so that they are prepared and have everything they need to operate as smoothly as possible.
5. SCHEDULING
The production schedule is just that… A schedule. In the production space, this schedule allows us to plan each shot from the shot list in detail and ensures that we are checking off each item in an efficient manner over the course of the production. This document often outlines exact times, locations, and any props or actors that need to be prepared at specific times. This document should also include other time-relevant factors, such as travel, rest, and meal time.
Production is a breeze. With the strategy and pre-production signed off on and thoroughly reviewed, our production crew will step in and take over to bring your video to life. Consisting of cinematographers, directors, producers, lighting and gear technicians, project managers, and more – our crew is well equipped to bring your project to life.
Finally, post-production involves the final accumulation of your footage in our editing software.
POST-PRODUCTION
UTILIZING YOUR ASSETS TO CREATE A MASTERPIECE
ORGANIZE
Sort, organize, and prepare digital assets for editing
EDITING
Cutting, color correction, grading, clip arrangement.
MUSIC/SFX
Musical selections, SFX, and audio editing.
REVISIONS
Working collaboratively to achieve the final result.
The post-production phase is where the real creativity emerges. This phase is a bit like constructing a puzzle. However, thanks to the early strategy and pre-production phases you should have a blueprint to follow from A-Z.
VIDEO DEPLOYMENT
The video deployment strategy outlined in our initial strategy consultations will include discussions about video deployment. This will allow us to better understand how videos will be utilized prior to starting our production process.
Regardless of whether your assets are aimed at YouTube ads. Television, live events, Facebook Ad Campaigns, etc we will analyze the creative and technical needs for that specific platform to create properly aligned final product. We will provide you with specific points of information about distribution techniques for your desired platform that can increase your ROI.
PRO PHOTOGRAPHY
While video production is our primary business offering we also pride ourselves on a strong photography background. Professional photography can be offered as a standalone services or as an addition to larger video production projects.
Whether you needs headshots, portraits, product photos, BTS, or lifestyle photography, we have the tools and skillset that will help your imagery jump off the page/screen and engage audiences everywhere.
We try to follow many of the same principles above for the creation of still imagery.
ONLINE EDUCATION & TRAINING
Video production, professional photography, and the processes surrounding these fields are technically advanced and every-changing. Learning how to become more knowledgeable about these areas of interest is no small feat.
Finding the time and access to accurate information is a barrier to learning in and of itself.
We offer one-on-one training and consultation sessions that will help bring you up to speed on everything you need to know in order to more successfully develop your own skills or begin deploying video/photo on your own.
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CONTACT US
202-505-3630
VIRTUAL CONSULTATION
CONTACT@PINNACLEPHOTO.COM
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